In 2014, Sugg launched her Zoella Beauty range of cosmetics and later launched a range of complementary homeware products, with a 2019 report stating that the two businesses had a combined revenue of £3.8 million per year. Her debut novel, Girl Online, was published in November 2014 and broke the record for highest first-week sales of a first-time novelist. She has since released two sequels and a non-fiction book, Cordially Invited, and later co-wrote the book duology The Magpie Society with Amy McCulloch.