He became the most-subscribed YouTuber on 15 August 2013 and firmly held the title until early 2019, when he publicly vied for it with an Indian record label, T-Series. The latter established a significant lead in April that year, although his channel remains as the second-most-subscribed on the platform, having received over 106 million subscribers, as of August 2020. From December 2014 to February 2017, he had the most-viewed channel on YouTube. As of May 2020, his channel has received over 25 billion views, ranking as the 16th-most-viewed channel on the platform.
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